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PostWysłany: Wto 4:31, 16 Lis 2010    Temat postu: don&rsquo

Typically you’ll hear that building a fan page on the world’s largest social media website can only be good for business. But as it shows with the British Monarchy page, which was inundated with negative comments about the Queen and Charles, not everyone will benefit. With more than 300 million active users,[link widoczny dla zalogowanych], you’re bound to get a few clashing opinions,[link widoczny dla zalogowanych], so take advantage of the best Facebook’s fan pages have to offer to help the business success.
2. Make sure that you built a strong brand presence specific to Facebook – you might already have a following, but give fans an extra incentive to becoming your friend by“liking” your page
3. Brand promotion is simple and can be done through Facebook itself: though it’s through organic promotion only. Make sure you’re got an extensive contact base already in your system, and build from there
4. Remain present – Facebook is one of the most successful social media companies in the world because of its constant updates; include photos, status updates and videos to your page as much as possible (Zappos is known for its massive fan base – over 21,000 – because of the interaction that goes into its Facebook site)
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Can Facebook really be bad for business? Queen Elizabeth found that out the hard way, when after just two days and tens of thousands of friends, the English matriarch found her social media wall bombarded with abusive comments from all over the world. Turns out, not everyone is a fan of the British fam.
1. Include the most basic facts: people use Facebook today more than company websites, so include any essential information including history, biographies and contact information
5. Apps, apps,[link widoczny dla zalogowanych], apps: once you’ve setup your page, don’t think that’s the final product; Facebook is always coming up with new applications that’ll keep your site looking as composed as your actual website – add your blog’s RSS feed, YouTube videos, Twitter app, flash player and more. There are hundreds of options, and even more space, so don’t get stingy when it comes to “blinging” up your page


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