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fertieg50
Stały
Dołączył: 24 Wrz 2010
Posty: 399
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Skąd: England
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 Wysłany: Czw 2:16, 21 Paź 2010 Temat postu: Outerstuff Limited |
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The firm, which is now owned by Adidas AG, said that it had enjoyed a successful relationship with the NFL and was proud of the things they had accomplished together.
Other companies that have signed on for similar deals include New Era Cap Company, VF Corporation, Gill, Outerstuff Limited, ’47 Brand and Armour Incorporated. According to executive vice president for ventures and business operations of the NFL,[link widoczny dla zalogowanych], Eric Grubman, the decision was the result of rigorous evaluation over the past few years.
He added that the framework will give fans a more comprehensive outlet for merchandise from global sportswear retailers. Nike had previously been a supplier for the NFL back in the 1990s, the league owners said. Nike Brand president Charlie Denson said that the agreement with the NFL would enhance the brand name and drive significant growth for the firm.
Nike Incorporated has been hired as the replacement for rival shoemaker Reebok as the National Football League’s official uniform supplier.
New Era has signed on the handle the headwear for players on the field and VF will handle fan gear. Reebok was dropped when its 10-year deal with the league expired.
Beginning in 2012,[link widoczny dla zalogowanych], the league announced that Nike Incorporated as part of a larger deal with seven apparel retailers will be the official uniform provider for the sport. Financial details were not disclosed,[link widoczny dla zalogowanych], however the NFL said that it would be official clothing partners with the sports brand as of April 2012.
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